Álava Zambrano, María Rosario2025-09-252025-09-252025-04-01Álava Zambrano, M. R. (2025). Content based method instruction applied to hospitality technical english, speaking b1 level. Universidad Bolivariana del Ecuador.428.24https://dspace.ube.edu.ec/handle/123456789/1709This research explores the application of the Content-Based Instruction (CBI) method in teaching Hospitality Technical English at a B1 speaking level. A mixedmethod approach, incorporating both qualitative and quantitative analysis, was employed to assess the effectiveness of this methodology. To diagnose the initial proficiency and perceptions of students regarding the subject, a diagnostic test and student surveys were conducted. Additionally, interviews with the Career Director and hotel supervisors provided valuable insights into the industry’s language demands. A documentary observation sheet was used to analyze the syllabus and determine its alignment with real-world needs. To measure the impact of the CBI method, a pre-test and post-test were administered, allowing for a comparative analysis of students’ progress in speaking skills. The findings revealed that integrating technical English with hospitality-related content enhanced student engagement, improved their communication skills, and increased their confidence in using the language in professional settings. The study concludes that the Content-Based Instruction method is an effective approach for developing Hospitality Technical English proficiency, as it bridges the gap between academic learning and industry requirements.enhttp://purl.org/coar/access_right/c_abf2Thesis