Castillo Noriega, Martha AmeliaOrtiz Carrillo, Bethzabé Yessenia2026-06-122026-06-122024-05-20Ortiz Carrillo, B. Y. (2024). Implementing Neurolinguistic Programming strategies to promote students’ motivation in the English classroom. Universidad Bolivariana del Ecuador.MAESTRÍA EN PEDAGOGÍA DEL INGLÉS COMO LENGUA EXTRANJERAhttps://dspace.ube.edu.ec/handle/123456789/3737TESIS-MAESTRÍAThe research focuses on designing a methodological proposal based on Neuro-Linguistic Programming (NLP) to boost student motivation in the English classroom. It was carried out at Las Américas del Valle School in Quito, Ecuador, involving three English teachers selected through convenience sampling. A mixed approach was used, employing both qualitative and quantitative methods, such as pre- and post-tests, interviews, and a checklist for classroom observations. The qualitative aspect addressed the challenges perceived by teachers in establishing connections with students and fostering empathy. On the other hand, the quantitative method analyzed cause-and-effect relationships between variables, providing data on the effectiveness of motivation techniques. The implementation of the proposal followed a structured approach in five stages: diagnosis, planning, execution, evaluation, and feedback. Each stage was meticulously designed to ensure the effective integration of NLP strategies in the English classroom. The workshops showed significant improvements in participants' understanding of NLP concepts and techniques, as evidenced by classroom observations and follow-up tests. The systematic integration of NLP workshops demonstrated its effectiveness in promoting student motivation and optimizing learning outcomes. However, the need to continue refining certain techniques for better results in English as a foreign language teaching contexts was identified. Therefore, extending the duration of workshops and providing ongoing support and training to teachers is recommended to further improve the implementation of NLP strategies and maintain positive results in student motivation.en-UShttp://purl.org/coar/access_right/c_abf2AnchorapproachmotivationneurolinguisticrapportThesis