The use of social media to develop writing competence of tenth- grade students (A1 level) of a public Institution

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dc.contributor.advisorCampoverde LĂłpez, Johnny Segundo
dc.contributor.authorPullaguari, Jorge Enrique
dc.date.accessioned2026-06-24T21:08:54Z
dc.date.available2026-06-24T21:08:54Z
dc.date.issued2025-12-23
dc.descriptionTESIS-MAESTRĂŤA
dc.description.abstractThis project was carried out to study the effectiveness of social media as a pedagogical tool for developing writing competence in tenth grade students from a rural school in Cuenca, Ecuador. The project expected to improve grammatical accuracy, language use, coherence and cohesion, mechanics, and fluency, according to the Common European Framework of Reference (CEFR) for A1 level students. It was applied a mixed-methods approach, beginning with a survey aimed to collect information about students’ social media habits, which provided the guidelines for designing the program. Quantitative data were collected through pre- and post-tests, while qualitative evidence was gather from student reflections. The program incorporated WhatsApp, Facebook, and Instagram as complementary learning tools to promote authentic and engaging writing activities. Results indicated that the mean score increased from 5.29 in the pre-test to 5.86 in the post-test, representing a 6% of improvement. In addition, the reduction in standard deviation from 1.50 to 1.14 suggested better consistency in the performance of the majority of students. These findings highlight the potential of social media to enhance writing development in rural educational contexts, where access to traditional learning resources may be limited. However, the study faced several limitations. The small sample size limited the generalization of the results, while the short duration of the program restricted the scope of the observed progress. Unequal access to technological resources among students and restrictions imposed by ministerial regulations on cellphone use during the school day also denoted challenges.
dc.description.sponsorshipUniversidad Bolivariana del Ecuador
dc.identifier.citationEnrique Pullaguari, J. (2025). The use of social media to develop writing competence of tenth- grade students (A1 level) of a public Institution. Universidad Bolivariana del Ecuador.
dc.identifier.otherMAESTRÍA EN PEDAGOGÍA DEL INGLÉS COMO LENGUA EXTRANJERA
dc.identifier.urihttps://dspace.ube.edu.ec/handle/123456789/3803
dc.language.isoen_US
dc.publisherUniversidad Bolivariana del Ecuador
dc.relation.ispartofseriesPM-PI-A24-01P1-10; 11033383540
dc.rightshttp://purl.org/coar/access_right/c_abf2
dc.subjectsocial media
dc.subjectwriting competence
dc.subjectrural education
dc.subjectCEFR A1
dc.subjectmixed-methods
dc.titleThe use of social media to develop writing competence of tenth- grade students (A1 level) of a public Institution
dc.title.alternativeEl uso de las redes sociales para desarrollar la competencia escrita de estudiantes de décimo grado (nivel A1) de una institución pública
dc.typeThesis
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